For Samuel Agbede, it begins with love, legacy, and a vision of what opportunity could truly look like.

When Samuel talks about storytelling, he doesn’t start with the stage or the page. He starts with his parents. With a childhood shaped by their words, their values, their silences. Later, he weaves in the laughter and grounding presence of his wife, who reminds him that stories are not just crafted, they are lived.

Samuel has always seen life through narrative. Not just the stories we tell out loud, but the ones we carry inside, quietly shaping who we become. He studied, he worked, he travelled. But beneath every chapter, there was the same question: How do we give language to what we feel, yet rarely articulate?

That question has guided his work. From coaching leaders who need to inspire, to creating spaces where ordinary people discover the extraordinary power of their own voice, Samuel knows that stories aren’t just entertainment. They are strategies. They are memories. They are how we build meaning out of chaos.

But there was another realisation that sharpened his vision. While working with companies like NiSUCO, Samuel saw first-hand how businesses could alter economies, ripple through communities, and transform lives. He understood something that stood out. Talent is everywhere, but opportunity is not. And if systems could be shaped to create access, then the brilliance of children born into disadvantage would no longer go unnoticed. This belief, that giving back and levelling the field is not charity but justice, has become central to his work and his outlook on life.

Samuel not only teaches storytelling, he studies it. He experiments with cadence, tension, vulnerability. He blends personal and professional, allowing cracks of honesty to make the story whole. And when he finally put his own story into words, spurred by this very spotlight, he confessed with a quiet gratitude: “It helped me put into words ideas and experiences I’ve been thinking about recently but rarely articulated.”

That is Samuel’s gift. To show us that storytelling is not performance, it is permission. Permission to name what we’ve carried. Permission to connect across differences. Permission to be fully human in a world that too often rewards masks.
Today, whether he is on stage, working with clients, or writing late into the night, Samuel is chasing o

ne vision- a world where stories are not just told, but felt. Where the next generation can point to voices like his, the ones that didn’t just narrate, but transformed.

Because for Samuel, storytelling is not a career. It is a calling. And his story is still unfolding, shaped by love, legacy, and the determination to leave opportunity where talent already lives.