Deborah Mattaka makes people feel seen
And her super power is noticing who is missing.
Deborah notices who isn't in the room, whose stories aren't being told, whose experiences have been overlooked and rather than accepting that absence, she spends much of her life doing something about it.
Born in Malawi and raised in Scotland from the age of four, Deborah grew up navigating two identities that have shaped how she sees the world. She understands what it feels like to belong to more than one place, while sometimes feeling fully understood by neither and that experience has become her purpose. Today, Deborah is a content creator, marketer, researcher, and community leader whose work is centred on the simple idea that Black stories in Scotland deserve to be seen.
Through her social media platforms, where she has built a community of more than 24,000 people, Deborah shares honest reflections on life as a Black Scottish woman. Her content explores identity, culture, beauty, belonging, and everyday experiences that many people recognise but rarely see represented. What began as creating content has grown into creating visibility.
Social media is only one part of her story though, because for Deborah, community has always come first. During her time at the University of Dundee, Deborah became deeply involved with the African Caribbean Society, helping to build one of the university's most active student communities. Together, they organised sold out events, raised more than £1,000 for Women's Rape and Sexual Abuse Centre, and helped the society become the most decorated at the Students' Association Awards, receiving Society of the Year, Event of the Year, and Committee Member of the Year.
When she later moved to Glasgow Caledonian University, she noticed that the African Caribbean Society there no longer existed and so she rebuilt it. As President, Deborah helped grow the society into a thriving community of more than sixty members, creating events that have welcomed over one thousand students while providing spaces where Black students could find friendship, culture, and belonging. Under her leadership, the society has also supported charities including Black Minds Matter UK, proving that community is strongest when it gives back.
That instinct to build extends beyond student leadership and research has become another way Deborah creates change. Her undergraduate dissertation explored Black mental health through the creation of Bridge, a communication toolkit designed to encourage conversations between Black mothers and daughters. Instead of producing research that would remain on a shelf, she designed something people could actually use by asking a practical question- How can research strengthen relationships? That same thinking shaped another award winning project examining how social media amplifies Black voices in Scotland, featuring the stories of creatives, poets, and community organisers whose voices deserved a wider audience.
Even fashion became a form of storytelling. Working alongside award winning textile designer Judy Scott, Deborah created Nduwira & Duku, a collection of screen printed headwraps celebrating Black heritage, memory, and identity. The collection transformed an everyday object into a public celebration of ancestry, bringing Black cultural narratives into one of Dundee's busiest public spaces.
Today, Deborah continues asking bigger questions. As she completes her Master's in International Fashion Marketing, her research explores the barriers facing Black fashion creatives in Scotland, challenging industries to become more representative and more accessible. Alongside her academic work, she collaborates with global brands including Samsung, BBC iPlayer, MAC Cosmetics, Paramount, and many others, while never losing sight of the local communities that first inspired her work.
Whether she is creating content, conducting research, hosting conversations, speaking on panels, or building communities, the thread remains remarkably consistent. Deborah wants people to feel seen and known people whose stories have always mattered, not as an afterthought or as a diversity initiative. She understands that representation is about recognition and about creating moments where someone can look at a story, a photograph, a research project, or a community and quietly think, "There I am.".
And we all know how that single moment of recognition has the power to change everything.
